Live Banners: A New Tool in Web Advertising – By Ted Dhanik

Banner ads are an effective tool of display advertising on the web. With that being said, it has been proven that as people peruse through web pages and blogs, their attention span is getting shorter and shorter. Slow pages are quickly replaced with faster sources of information with the mere push of a button. And though a well-designed banner can grab an individual’s attention for a brief moment, something more dynamic may be called for to get a business’ message across.

Live banners are becoming another attention grabbing technique. And the remarkable thing is that relatively few work with them on a consistent basis. It isn’t because they aren’t effective. They are. However, they take more time to develop and implement. In addition, they can be more costly. And while these facts have turned people away from using  them, they nonetheless can be extremely useful, especially when dealing with a public that is beginning to see standard banners as an aspect of advertising that is becoming annoying or yesterday’s news.

Live banners have the ability to engage a customer in a myriad of ways. A video game business could have a mini interactive game in their live banner. Of maybe a timed online sale could take advantage of a countdown clock. The uses are only limited by the imagination. And by using live banners, a business can find an advertising edge in a world of static promotional material. We’re already beginning to say goodbye to the standard print ads of yesterday. The static banner ad of today may soon be following that same course. Live banners are a new tool that, with the proper development, can do some incredible things to promote a product or business.

This information has been made available by Ted Dhanik. In giving a business the advertising edge that a company needs to attract customers, Ted Dhanik is the consultant with your solutions. Be sure to visit Ted Dhanik at his website to see what solution he has in store for you.